The Museum focuses on the reason for the Gorge's designation as a World Heritage Site and the Museum's work to interpret this heritage, the importance of the River Severn in the development of the area as the Birthplace of Industry and the interaction of natural and human forces in shaping the environment of the Gorge. A beautifully crafted film explains the history of the Ironbridge Gorge and displays look at the rescue work done in the area and the lessons to be learnt from the past.

There are two models displayed in the Museum - a forty foot long one which shows, in detailed historical accuracy, the valley at its industrial peak during a visit by the Prince of Orange at 12 o'clock on 12 August 1796 and a model of the the Spry (the real one resides at Blists Hill Victorian Town). This Severn trow (or barge) spent much of her life sailing down the Severn Estuary carrying coal and stone as she was too big to venture upstream to Ironbridge.

Examples of local iron products can be seen throughout the building, including the switchgear from a 1920s power station.

Interactive computer quizzes and a brass rubbing table provide a hands on experience.