Visitor Numbers:
Around 300,000 a year, of which 60,000 a year are school children in organised parties.
Turnover:
£3.2m. Half of the Museum’s revenue income is from admissions, a further 18% from its trading and associated activities, and the remainder from grants and trust fund income. This income pays for the salaries and operating costs of the Museum, including the maintenance of the very large historic estate of buildings and monuments. A £4m trust fund was set up in 1991 with the winding up of the Telford Development Corporation, and is providing around £300,000 of revenue support annually, largely consumed in the maintenance of property.
Capital Spending:
£8-900,000 a year through the 1990s; £2-3m a year since 2000. There is support from the Heritage Lottery Fund, European Regional Development Fund, trusts and foundations, commercial sponsorships, covenants, private donors, etc.
Visitor Profile:
60% from outside the regional market, including 25% from London and the South East; 45% of visitors from Cl, C2 DE occupational groups (high for museum visiting).
Employment:
Over 150 full-time equivalent jobs; a further 100 jobs in tenanted properties. With the Prince of Wales as its Patron, the Trust’s 16 Board Members are supported by around 200 staff, over 400 active volunteers ranging from trustees to steam engine drivers, and 2,000 members of its Friends organisation.
Tourism Earnings:
In excess of £17m within the Ironbridge Gorge.
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